When you check on your conversion rate and find it low, what can be the reasons as per you? Well, maybe you are trying to feed a wrong person a wrong product, the person wants to have cinnamon roll and you as a shopkeeper just have chocolate cake to offer, then why would that person buy from you? So, the primary objective of a firm is to know that is the audience that you have targeted fit for you product? You may check on which product attracts the consumer with help of certain tools like Google trends. The product that you provide should match with the requirements that consumer is searching for, and only then your product will be of some value. Are you targeting right segment? The whole market needs to be segmented, segmentation is done on the basis of types of consumer, and the process is of dividing the market into groups (segments) on the basis of homogeneity. You may a perfect product as per the needs, but what if you have targeted a wrong segment? (Your leads and sales would go down, therefore target your audience after a complete analysis) Find out leaks in the funnel with the help of tools like Google analytics you would get to know about the traffic on your website and details like, number of visitors through each web page (funnel), you should know from which page are the visitors returning and why are they not going to the last page? What is stopping them? Visitors may return due to the complexity of page, technicality or more. (You need to fix that page and with the help of unbounce designer try to make it easy and less technical and attractive which can be easily operated by all.
Know your negative points of your website, friction points on your website like, slow loading time, too many pop-ups and call to action (it irritates the consumer, and then he may just leave your website.
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